Join us on “Marketing Champions,” where our host connects with media experts from coast to coast every week. Dive deep into compelling conversations that explore the latest trends, groundbreaking strategies, and transformative innovations driving the marketing industry forward. Today, our host, Mike White, spoke with Loralee Bronte and Jeff Leach.
Loralee Bronte
VP of Operations and Marketing at Next Day Access
Website Address: https://www.nextdayaccess.com/
Short company description:
Next Day Access is a leading provider of home accessibility solutions, helping people live safely and independently in the homes they love. Through a network of 150 locally owned franchise locations across the US and Canada, Next Day Access installs wheelchair ramps, stairlifts, grab bars, and aging-in-place modifications for homeowners, families, and care providers. Next Day Access is a member of the Best Life Brands portfolio.
Jeff Leach
Head of Enterprise Sales at Vendasta
Website Address: https://www.vendasta.com/
Short company description:
Vendasta is an AI customer acquisition and engagement platform that delivers an AI workforce to help small businesses get more customers and keep them. It combines marketing, sales, and operational capabilities with AI employees that do the work — automating workflows, managing customer interactions, and turning data into action through one integrated, out-of-the-box platform.
How did you get started in your field of work?
I got my start in 2015 at a local advertising agency, where I worked in finance and data analysis. While I was there, I started teaching myself digital marketing and got Google certified in everything I could. That led to a move into digital operations, and eventually I became Head of Digital.
In 2019, I joined Next Day Access as the SEO & SEM Manager when we had about 15 franchise locations. I began building the marketing engine, kept raising my hand for more, and as the company grew, my role expanded to Director of Marketing and Operations, then VP of Marketing & Operations.
What is one tip that you would give when it comes to marketing?
Know the moment your customer starts looking for you, and build everything around that. In our world, nobody wakes up thinking about a stairlift. Something happens first. Mom falls, Dad’s coming home from the hospital Friday, the stairs just aren’t working anymore. That’s when the search starts, and that person needs a fast, clear answer and someone who actually picks up the phone.
The biggest change in marketing that you see coming in the next 5 years is?
AI is going to change how people find businesses. Instead of scrolling Google, people are already asking AI who to call, and it’s pulling from reviews, listings, and real answers to real questions. If your information isn’t strong and consistent everywhere, you won’t show up. It’s also going to raise the bar on speed. Customers will expect an answer right away, day or night. The businesses that use AI to respond faster and follow up better, without losing the human side, are going to win.
For agency owners and marketing leaders looking to scale their service offerings without building out every capability in-house, Vendasta offers one of the most comprehensive platforms available for agencies serving local and mid-market businesses. With a marketplace of 250+ white-label digital solutions — including local SEO, reputation management, online presence management, social media, digital advertising, and website services — Vendasta gives agencies the infrastructure to expand their client portfolio and deliver measurable results at scale.
Vendasta’s platform is built around one core idea: agencies should be able to sell and fulfill digital services to their clients without friction. The Vendasta Snapshot Report gives agencies a powerful needs assessment tool to start conversations, identify client gaps, and lead with data. The Business App gives clients a branded portal to see the impact of everything being managed on their behalf. And with AI-powered features, built-in CRM, and a full suite of fulfillment services, agencies can move faster, manage more clients, and compete against larger players without the overhead.
Whether you’re an agency owner looking to add digital services, a marketing professional building your first team’s tech stack, or an operator who needs a platform that grows with your client base — Vendasta is built for the kind of scaling that doesn’t sacrifice service quality. Learn more at vendasta.com.
