“Making a Difference” is an inspiring TV show featuring interviews with successful entrepreneurs and leaders around the world. The show focuses on business leadership, motivation, and success stories, with the goal of sparking inspiration and igniting success in the audience. Today our hosts, Grace Hooks, spoke with Jeff Frame.
Jeff Frame
Owner of Frame Architecture
Website Address: https://www.framearchitecture.com
Short company description:
Frame Architecture is a Reno, Nevada-based architecture and planning firm providing design, master planning, entitlement, and project management services for civic, commercial, educational, religious, residential, and recreational projects. The firm combines the technical expertise of a larger practice with the personalized service of a boutique studio, helping clients navigate complex projects from initial vision through construction while creating functional, sustainable, and community-focused environments.
If you had one message to get across to future customers, what would it be?
We design buildings to optimize your business. Frame Architecture begins every project by understanding how you operate, serve customers, and achieve your goals. By aligning facility design with business strategy, we create environments that improve efficiency, productivity, customer experience, and profitability. Our focus is simple: help your organization succeed by delivering spaces that support growth, maximize return on investment, and create lasting value for both you and your customers.
What differentiates you from the competition?
Frame Architecture differentiates itself by taking a business-first approach to design. Rather than focusing solely on buildings, the firm analyzes each client’s operations, workflows, customer experience, and long-term objectives to identify opportunities to improve efficiency, productivity, and profitability. By understanding how employees, customers, and stakeholders interact with a facility, Frame creates environments that support smoother operations and stronger business performance. This strategic approach ensures that every project is designed not only to meet current needs but also to enhance the experience of the client’s clients, maximize return on investment, and support sustainable growth.
What is a tip for success that you would provide someone in your same industry?
If you have to ask permission, you’re in the wrong place.
How do you encourage your team to make a difference?
Find a community group and get involved, don’t just be a member. Be on a committee, run for a board position, step up when the organization needs extra effort; that is how you make a difference.
