Super Home Services
- Industry: Consumer Goods / Services
How do you stay ahead of changing consumer preferences? We survey our customers and referral partners on a regular basis and we stay plugged into our industry through mastermind groups and conferences.
What makes your brand stand out in a crowded market? Brand recognition and a business model that transcends the home inspections.
What role does customer feedback play in your innovation process? It is essential. We have established customer feedback processes and use feedback to improve and update our services.
How are you adapting to e-commerce and digital retail trends? We have an in-house marketing team that works on social media marketing. This team includes a data analyst whose job is to extract data from all our marketing activities and recognize and report on trends in the data.
Can you share a success story related to a recent product launch? In our pest control business, we typically lose more customers than we gain in the winter months. This year we have taken a new approach and began performing additional services during the winter to include covering exterior faucets, cleaning gutters, and trimming bushes away from the house. This has resulted in a net increase in customers thus far.
What do you see as the biggest challenge facing your sector right now? Industry consolidation with Private Equity beginning to enter the home inspection space along with incorporating AI into all aspects of the business.
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