“Business Champions” is a compelling segment of Daily Biz Brief that celebrates the achievements of everyday professionals and the investments that bring them success and fulfillment. Today, our host, Brian Sexton spoke withAngelo Ponzi.
Angelo Ponzi
Founder/Fractional CMO at Craft
Website Address: www.craftmarketingandbranding.com
Short company description:
I am the Chief Marketing Officer, and together with my team, I provide consulting, interim, and fractional marketing and leadership services for small to medium-sized companies in the $5 million to $100 million range. We focus on the strategic and analytical aspects of marketing, taking a holistic approach to drive business growth.
In our process of defining growth strategies, we identify the right markets, ideal customers, messaging, and competitive differentiators by conducting research to gather the necessary insights for building effective and efficient plans.
For tactical work, we collaborate with internal teams or carefully chosen, vetted individuals and organizations to implement the strategies and plans while providing oversight and management to ensure we remain on brand.
How did you get started in your field of work?
California
What makes you unique?
I focus on the strategic side of marketing and believe without understanding the market in which you compete, the tactical is less efficient. I have a market research background which I believe separates me from other CMO’s.
If your company were to win an award for excellence, what would it be for and why?
Growth Strategies
How do you use feedback to accelerate your growth?
We use the same techniques we provide our clients on ourselves. We digest information and encorporate it to ensure we are relevant to the markets we serve.
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